About Us

We’re just a brand that thinks life is hard enough, so why make it worse with overcomplicated gadgets and marketing fluff? Our evil mission? To make things stupid easy—ridiculously simple, absurdly functional, and actually worth your time. From smarter gear to problem-solving tech, we’re here to help you stop sweating the small stuff and get back to living.

Oh, and while we are based out of Charlotte, N.C., in the good old U.S.A., we're not going to overplay that hand: we source our products from around the world. But no worries, we try to make sure it's good stuff.

Oh, and we’re not into pointless waste either. So, we’re keeping it clean while keeping it simple.

If you're not happy with your products within 30 days, we'll refund you. We started this business so that you can get time back in your life, not have to wait in long lines at UPS.

But enough about us and our stupid-easy approach to life. Tell us about you.